Ways To Boost WordPress site SEO in 2021

Learn exactly how to improve your site's rankings in 2021. This guide includes detailed examples, SEO strategies, case studies and more. | Kanchana8.com

Ways To Boost WordPress site SEO in 2021

As of 2021, there is no SEO benefit of choosing either of them. However, I recommend using the non-www version, as the shorter version of URLs is better for sharing on social media or elsewhere..

WordPress SEO plugin:

There are many WordPress SEO plugins out there for various purpose. For example:

  • Overall SEO: Yoast SEO, RankMath, All in one SEO
  • Internal link SEO: Linkwhisper

Personally, I’m a huge fan of Yoast SEO plugin which constantly adds new SEO features, and is free, and reliable. Be it a usual content based website or an e-commerce based website, Yoast SEO helps you in optimizing your website for SEO.

1. Add your WordPress Website to Search console

How to add your web site to the Google Search Console. First, login to your Google Account, or Gmail. Type or paste in the URL to your homepage next to the box that says Website, then click the Add A Property button. Click the HTML Tag radio button.

2. Implement WordPress Sitemap

Let’s start with Sitemap, which is an XML file containing an index of all important link (Posts, Pages, Tags, categories) of your WordPress website. This sitemap file will help search engine bots like Google bots to effectively find all the pages of your website.

There are many WordPress Sitemap plugins out there, but I prefer using Yoast SEO Sitemap feature which is one of the oldest and reliable ones out there. All you need to do is install and activate the plugin and go to plugin settings and generate a sitemap for your blog.

Go to Posts » Categories page and click on the edit link below the category that you want to change. On the category details page, you'll find the option to create a custom permalink for that particular category. You can even create a URL without the category base prefix.

4. Implement Breadcrumbs navigation

It's a secondary navigation bar that typically appears as horizontal text links, separated by an angle bracket. Breadcrumb navigation improves the findability of your landing pages, and helps users reach higher-level pages faster if they initially found your site from search or a deep link.

Breadcrumbs are typically placed in horizontal form under the masthead or navigation of a website. They may be implemented with each part of the trail having a drop-down menu of its own, as well as drag and drop support, as done in Windows Explorer.

5. Optimize blog post and pages for target Keyword

Long tail keywords are long (usually 4+ word) terms that searchers use in Google and other search engines. And they tend to have a lower keyword difficulty compared to 1-3 word “head terms”. So for people that are new to SEO, long tails are usually the best keywords to start with.
    1. Step 1: Make a list of important, relevant topics based on what you know about your business. ...
    2. Step 2: Fill in those topic buckets with keywords. ...
    3. Step 3: Understand How Intent Affects Keyword Research and Analyze Accordingly. ...
    4. Step 4: Research related search terms.

6. Perform Keyword research for your WordPress Website

In this article we'll discuss 6 steps to performing keyword analysis, plus next steps after your analysis is complete: Check your site's ability to compete for specific keywords. Find your competitors. Identify organic keywords for individual sites.
    1. Step 1: Make a list of important, relevant topics based on what you know about your business. ...
    2. Step 2: Fill in those topic buckets with keywords. ...
    3. Step 3: Understand How Intent Affects Keyword Research and Analyze Accordingly. ...
    4. Step 4: Research related search terms.
The website owner entered the incorrect URL (misspelled, mistyped, etc.). The URL structure of your site recently changed (permalinks) without a redirect and it's causing a 404 error. The external site is no longer available, is offline, or has been permanently moved.
    1. Is It A Typo? One common cause of broken internal links is typos. ...
    2. Make the Page Real Again. This is the best solution for fixing broken links in terms of SEO, especially if the missing page has backlinks pointing to it. ...
    3. Redirects. ...
    4. Delete the Broken Link.

8. Improve Internal Linking in WordPress

You can update urls in posts and pages, excerpts, image attachments, custom fields, etc. Go ahead and select each item that you want to update and then click on the 'Update URLs Now' button. The plugin will find and replace all instances of old URL with your new URL.

The Seven Commandments of Internal Linking for Top-Notch SEO
    1. Create lots of content. In order to create lots of internal links, you have to have lots of internal pages. ...
    2. Use anchor text. ...
    3. Link deep. ...
    4. Use links that are natural for the reader. ...
    5. Use relevant links. ...
    6. Use follow links. ...
    7. Use a reasonable number of internal links.